Husqvarna Motorcycles, based in Mattighofen, Austria, has announced a strategic global partnership with Bucher AG Motorex. From January 2018, all new Husqvarna models – both off-road and street – will be factory filled with MOTOREX lubricants.
In addition, for the servicing of all models, Husqvarna Motorcycles will recommend MOTOREX lubricants and its wide variety of care and maintenance products.
The Bucher-Motorex Group is an independent family-owned business based in Langenthal, Switzerland.
“This new cooperation with Husqvarna comprises all the components needed for success – a dedicated cooperation in R&D, in production, in racing and in the aftermarket business with the Husqvarna dealers. The sporting spirit, together with the targeted attitude of both companies contribute to the fact that we at MOTOREX feel very confident about this exciting partnership. We are very much looking forward to this new relationship with Husqvarna,” said Edi Fischer, CEO of the Bucher Motorex Group.
“Focused on pioneering development, it is of crucial importance to partner with a globally acclaimed lubricants manufacturer with whom we share many common objectives. This agreement with MOTOREX successfully fulfills our goals for strong strategic group partnerships in both our motorsports activities and production sector. Husqvarna Motorcycles remain true to their commitment to offer premium motorcycles,” said Stefan Pierer, CEO of KTM AG, which owns Husqvarna Motorcycles.
The Swiss lubricant manufacturer also will become the official partner of Rockstar Energy Husqvarna Factory Racing.
“This new agreement with MOTOREX ensures we have a technical partner we can 100% rely on, allowing us to continue chasing victories in all championship and events around the world, across all disciplines,” said Diego Clement, head of motorsports, Husqvarna Motorcycles.
“MOTOREX products are well-proven at the highest level of racing and we are more than pleased that the entire Rockstar Energy Husqvarna Factory Racing team will be using them through 2018 and beyond. The new season starts with two hugely important events for us, the Dakar Rally and the first round of the AMA Supercross series. Aiming for the top step of the podium in both disciplines, we are very much looking forward to starting this new year with MOTOREX by our side.”