Hyundai Motor to invest USD10B to accelerate e-mobility in U.S.
Photo courtesy of Hyundai Motor

Hyundai Motor to invest USD10B to accelerate e-mobility in U.S.

Hyundai Motor Group (HMG), South Korea’s largest automaker, reaffirmed its commitment to expanding investment in the U.S. to further its goal to provide sustainable and smart mobility solutions. The Group’s plans, which involve more than USD10 billion in investment, are designed to accelerate innovation and mobility electrification. 

Last week, Hyundai Motor Group disclosed a USD 5.54-billion plan to establish its first dedicated U.S. electric vehicle (EV) and battery manufacturing facilities in the U.S. state of Georgia to build a wide range of new and innovative full electric vehicles. The new facility, located on a dedicated 2,923-acre site in Bryan County, Georgia, will break ground in early 2023 and is expected to begin commercial production in the first half of 2025 with an annual capacity of 300,000 units. The new facility will make the South Korean automaker one of top three EV providers in the U.S. by 2026.

The new plant will implement many of Hyundai Motor’s advanced intelligent manufacturing technologies, boasting a highly connected, automated, and flexible manufacturing system, which organically connects all elements of the EV ecosystem. As part of the Group’s commitment to sustainability, the plant will mainly rely on renewable energy sources to power the facility and use emission-reduction technologies to meet the RE100 requirements. RE100 is the global corporate renewable energy initiative bringing together hundreds of large and ambitious businesses committed to 100% renewable electricity.

“We have come a long way and become very successful in a short period of time, but we are also preparing for our future,” said Euisun Chung, executive chair of Hyundai Motor Group, following his meeting with U.S. President Joe Biden in Seoul, South Korea, yesterday. “The Group will strengthen our partnership with U.S. public and private entities to offer innovative products and mobility solutions to our valued customers in the U.S. while supporting global carbon neutrality efforts.”

As one of the global leaders in innovation, Hyundai Motor has allocated a series of additional expenditures to foster key future businesses such as robotics, advanced air mobility (AAM), autonomous driving, and artificial intelligence (AI). The investment will enable HMG to offer diverse mobility products and services with greater safety and convenience.

Robotics is an essential part of the Group’s transformation into a smart mobility solutions provider. Having acquired Boston Dynamics, an innovator in the field, HMG has sharpened its focus on advancing robotics to enhance people’s lives through a range of mobility solutions. The Group is committed to the growth of Boston Dynamics by expediting mass production of future products, enhancing product lineup and strengthening competitiveness.

HMG is also pioneering driverless technologies and responding to rapid paradigm shift in the automotive industry through Motional, a venture established in Boston jointly with the leading U.S. mobility technology firm Aptiv in 2020. Motional is currently testing its robotaxi service on U.S public roads with an aim to commence commercial service in 2023. The Group will actively support Motional to make the driverless technology more safe, reliable, and accessible to customers in the U.S. and in other parts of the world. HMG will cooperate with U.S. partners in areas to accelerate the efforts to bring driverless technology into reality.

To expand the dimension of mobility solutions, Hyundai Motor is also developing the technologies and infrastructure in the advanced air mobility (AAM) segment. The Group launched Washington D.C.-based Supernal last year to strengthen its AAM capabilities. Supernal is working to integrate AAM into existing transit networks and shape a seamless intermodal passenger experience. The vision is for passengers to use a single app—like current rideshare platforms—to plan their journey, which could include taking a car or rail from home to an AAM “vertiport,” riding an eVTOL across town, and then using an e-scooter for the last mile. With the target of beginning commercial service in 2028, Supernal is collaborating with stakeholders to explore physical and digital infrastructure concepts and secure the right ecosystem for the AAM industry to take off.

In order to advance all future businesses and strengthen competitiveness in diverse areas within the Group, HMG plans to increase investment into AI technologies while it also actively pursues new business opportunities with local partners to broaden business infrastructure, achieve carbon neutrality, and others.