Independent oil company Phoenix Petroleum retains no. 3 spot
Phoenix Petroleum Philippines, Inc. has retained its ranking as the third-largest oil marketer in the Philippines, according to recent market data from the country’s Department of Energy (DOE).
The indigenous independent oil company cornered 7.5% of the local market in terms of combined fuel and liquefied petroleum gas (LPG) sales.
Phoenix Petroleum President Henry Albert Fadullon stressed that this serves to affirm the company’s determination amidst the still ongoing pandemic.
“Even with difficulties caused by unprecedented calamities, and emerging market and supply chain disruptions, we remain committed to bringing the best product offers and services to our customers and communities,” Fadullon said. “This also serves as a testament to the strong resolve of our Phoenix team in driving growth by providing exceptional value at any level.”
The oil firm continues to ramp up its business and promotional efforts across its units, aiming to expand its reach to a larger consumer base. Last year, the company opened two sites for its new retail model, the Phoenix Block. The concept includes a Phoenix fuel station, a dedicated Phoenix SUPER LPG space, a FamilyMart store, a Phoenix lubricants shop, and an Autoworx Plus automotive care shop. In December 2021, the company also opened the first Phoenix station along an expressway at the NLEX Drive&Dine in northern Luzon.
Moreover, the company has also been leveraging its digital platform LIMITLESS to promote market offers and discounts.
Established in 2002 in Davao City in southern Philippines, Phoenix Petroleum was the first independent oil marketer listed on the Philippine Stock Exchange. From only five stations in Mindanao in 2005, it now has close to 700 retail outlets nationwide, and has expanded to other businesses including terminaling and hauling services, convenience store retailing, asphalt, car repair and maintenance, and digital transactions. The company also has overseas presence in Singapore, Vietnam, and Indonesia.
