Shell Lubricants announced the introduction of a new and improved line of industrial and transmission lubricants and greases.  The redesign took more than three years of testing.  Donald Anderson, manager of lubricants for Shell India Markets Pvt. Ltd. says, “It has been our constant endeavor to provide not just products that work, but also the ones which are technologically sound and meet customer needs in the most efficient manner. Our recent research on the consumer behavior towards our lubricants revealed that they often find the array of choice confusing and complex.  With this in mind, we have redesigned the Shell Lubricants line, removing products with overlapping applications – or whose technology had been replaced by more advanced formulas – whilst improving choice by selectively adding specialty and synthetic products.”  The new line of lubricants is based on three tiers: entry, mainline and premium. (June 20, 2011)