IOC launches low-viscosity oil to celebrate 50 years of SERVO
Indian Oil Corp. (IOC), celebrated the 50th anniversary of its SERVO lubricant brand with the launch of a low-viscosity engine oil, SERVO Futura NXT 0W-16, on January 12, 2022.
The BS-VI compliant SERVO Futura NXT 0W-16 engine oil is specifically designed for new-generation cars with advanced after-treatment devices (ATDs). The lubricant is formulated with synthetic base stocks and high-performance additives to provide high oxidation stability and reduced oil consumption. Bharat Stage VI (BS-VI) is India’s latest vehicle emission standard.
SERVO Futura NXT 0W-16 provides improved fuel economy of over 4%, leading to reduced greenhouse gas (GHG) emissions and can protect the engine from low-speed pre-ignition (LSPI). SERVO Futura NXT 0W-16 meets the latest API SP and ILSAC GF-6B performance levels.
SERVO, India’s No. 1 lubricant brand, was launched by IOC in 1972. Formulated at IOC’s R&D Centre in Faridabad, India, SERVO has evolved to produce and market an extensive range of products, including 1,200 active lubricant grades. SERVO is marketed in 34 countries.
“SERVO has a 50-year-long history of driving the industry forward in innovation, establishing itself as a brand that has withstood storms of competition and surpassed global benchmarks to reach the heights of glory. Keeping pace with the changing demands over the decades, SERVO is a true reflection of the ethos of IndianOil to stay attuned to the dynamic changes in the market and customer aspirations,” said S.M. Vaidya, IOC chairman.
“Expansion of energy-efficient offerings is essential to enhance the business competitiveness in a market that is driven by energy efficiency while delivering the highest performance. Our latest offering – SERVO Futura NXT 0W-16 – is a high-performance petrol engine oil for all new generation passenger cars that reflects IndianOil’s focus on innovation, sustainability, and dynamic product offerings,” Vaidya added.
“The name SERVO has become a statement for the confidence that our stakeholders have in us, of a superior lubricant with cutting edge technology that performs the desired functionality, as expected, at all times. The brand positioning was always in line with this promise in mind. Successfully steering from World Class Lubricants, our tagline today – ‘Science of Extreme’ aptly reflects the innovation in technology and formulation of products to cater to most advanced vehicles, plants, and machinery across industries,” said V. Satish Kumar, IOC director (Marketing).
“In these eventful 50 years, the much-loved brand has revolutionized the lubes and greases segment and ruled the heart of every vehicle and equipment owner with the highest market share! Today, with over 7,000 formulations, SERVO enjoys customers’ confidence through continued excellence in quality & performance,” said Dr. S.S.V. Ramakumar, IOC director (R&D).