Ashok Leyland, Gulf Oil launch co-branded lubricants

Hinduja Group companies Ashok Leyland and Gulf Oil have joined hands to launch a co-branded range of eight lubricants for the commercial vehicle maker’s new range of light vehicles. Branded as the Next Generation ‘NxG’ series, these lubricants have been specially blended by Gulf Oil and jointly tested in the company’s products. Nitin Seth, Ashok Leyland’s executive director of light commercial vehicle marketing, said, “Gulf Oil leads the industry in terms of technology as well as distribution and have proven strengths across (multiple) segments. They have been pioneers in creating long drain engine oils which allow the consumer to get the maximum out of his/her vehicle.” (October 5, 2011)