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Castrol agrees to sponsorship deal with ESPN

Castrol, the global manufacturer of motor oil and lubricants, has agreed on a deal with ESPN Star Sports to sponsor its Football Crazy program. The deal comes as Castrol attempts to build up its association with football ahead of the 2010 FifA World Cup, of which it is an official sponsor. Castrol will now have priority in broadcasting sports during the Football Crazy ad breaks and will also feature on billboard branding. (September 18, 2009)