Castrol taps Ogilvy Public Relations to manage account in U.S.

Ogilvy Public Relations has been selected by Castrol® as its primary agency to implement a strategic media relations program across the United States in support of Castrol’s GTX and EDGE families of products. The account will be managed out of Ogilvy PR’s New York office.
“As the Castrol brand evolves and grows beyond the traditional automotive arena through our sports sponsorships, we are thrilled to be partnering with Ogilvy PR to help drive brand awareness,” said Carolyn Eckert, director of communications. “Over the past two years, Ogilvy PR has supported our Castrol Index™ for Major League Soccer and we look forward to expanding on their work and the relationships they have built on Castrol’s behalf.”
Ogilvy PR will work with Castrol to craft a comprehensive media relations campaign to support the GTX and EDGE products, in addition to the brand’s sports sponsorships across Major League Soccer, U.S. Soccer and the National Football League. Ogilvy PR has supported the Castrol Index™ for Major League Soccer since 2011 by utilizing a multi-channel media relations campaign to drive adoption and acceptance of the Castrol Index™ by MLS fans in the United States. Earlier this year, Ogilvy PR introduced the Castrol Index™ for U.S. Soccer and will continue to support Castrol’s sponsorship of the U.S. Men’s National Team throughout the FIFA World Cup™ qualifying matches.
“Castrol is an innovative brand that continues to find new ways to connect with consumers,” said Jennifer Risi, executive vice president of Ogilvy Media Influence and director of Content Creation. “We look forward to continuing our relationship with Castrol by building a strong and effect strategic media relations program to support the entire Castrol portfolio of products and sponsorships.”
(May 14, 2013)