CPC enters Chinese lube market

CPC Corporation, Taiwan (CPC) signed a formal contract with Beijing Guangda Automotive Service Equipment Co., Ltd. in October to sell its Mirage brand of lubricant products via the latters distribution channel. It is the first time that the Mirage brand is being sold in Mainland China. CPC plans to initially promote the brand primarily in northern China, instead of southern China where most of the demand is because of Guangda’s close ties to automobile repair and maintenance shops there. (October 25, 2007)