Engen to launch lube oil franchise in Africa
Engen, a downstream-focused oil company based in Cape Town, South Africa, will launch its successful lubricating oil franchise, The Oil Centre (TOC), into Zambia, in an on-going drive to grow its business south of the Sahara.
The company plans to roll out another eight TOCs this year in selected countries across its footprint of 17 Sub-Saharan Africa (SSA) countries.
In addition, it is introducing a further diversification of its business channels, a non-branded distribution partnership model, of which it envisages rolling out nine this year, throughout the rest of SSA.
Andre de Wet, acting general manager of Engen’s International Business Division (IBD) explained the need for a third-party model. “In terms of Engen’s strategic plan for growth, we’re aiming for top-three lubricant supplier status in the region by 2016. Partnering is the only way we can achieve the growth needed to support this aggressive target,” he said.