IOC signs marketing agreement with Gabriel

Gabriel India Ltd. and Indian Oil Corporation Ltd. signed an agreement in October to market the co-branded Gabriel Servo Front Fork Oil through their retail network for the next three years. Gabriel India, through its extensive dealer network, and Indian Oil, with its vast infrastructure and marketing network, would ensure the easy availability of their product, Gabriel President and COO Arvind Walia said. “The lubricant market is witnessing a distinct shift in customers’ preference to purchase their lubricant requirements approved or co-branded with equipment manufacturers. Our agreement with Gabriel will consolidate our presence to cater to these needs for the users of motorcycles,” Indian Oil Director G. C. Daga said. (October 12, 2006)