Neste revamps look of service stations in Russia

In an effort to reinforce drivers’ perception of Neste Oil as a quality service station provider, the company said it will revamp its entire service station network in Russia. The company will begin the project with the blue and green Neste Oil drop, which symbolizes the clean, fresh, positive and easily approachable identity. The first revamped station to be completed is Neste Oil Pulkovo in St. Petersburg, which was reopened on March 21. Panu Kopra, vice president of Neste Oil’s Russian, Polish and Baltic Operations, said “Top quality, safety, and environmental responsibility are central goals for us in all aspects of our operations. Our revamped visual identity highlights our commitment to being a forward-looking oil company that believes in the importance of environmental responsibility and is open about all aspects of its operations.” Neste Oil has 56 service stations in Russia. Indrek Kaju, general manager of Russian Operations at Neste St. Petersburg says, “We continued opening new stations in Russia with the old ‘Neste Crystal’ design until quite recently and now it’s time to switch the entire network over to Neste Oil’s current corporate identity.” The revamped look to Neste Oil service stations is expected to help the company consolidate its position as the market leader in quality. (March 22, 2011)