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Supplyco to tie up with IOC

Kerala State Civil Supplies Corporation (Supplyco) has entered into a strategic tie-up with Indian Oil Corporation (IOC) to set up retail chains of Supplyco branded products at select IOC petrol stations in the state. Indian Oil will provide five of its outlets to Supplyco on a pilot basis, which would be enhanced later. Speaking to media persons after signing an MoU in this regard, G.C. Daga, Director (Marketing), IOC, said the company has already tied up with the Pantaloon Group to open retail outlet chains in fuel stations in view of the change in the retail marketing segment. Daga said the company has a market share of 47% in the state, with 700 petrol stations and 200 LPG outlets. (February 22, 2007)