Home / FLD / Yulon unveils own-brand strategy in Taiwan

Yulon unveils own-brand strategy in Taiwan

Taiwanese automaker Yulon Group has unveiled its own-brand product development strategy, with a key focus on the development of alternative-fuel vehicles under its new Tobe brand, reports China Economic News Service. The company said in a statement that its Luxgen brand will focus on building multi-purpose vehicles (MPVs), sport utility vehicles (SUVs), and sedans, while it will develop compact vehicles and those with alternative powertrains under the Tobe brand. Yulon is partnering with Mainland China counterpart Dongfeng Motor to build its Luxgen vehicles in the mainland and with Geely Automobile to produce its M’car model under the Tobe brand. (December 14, 2009)