Russia’s LUKOIL recently launched its flagship synthetic automotive lubricants, GENESIS, in Dubai, in the United Arab Emirates (UAE), in partnership with its distributor, Al Habtoor Motors.
“We are pleased to launch our top-range GENESIS oils in this highly sophisticated and competitive market,” said Victor Zhuravskiy, CEO of LUKOIL Global Marine Lubricants.
The new product line meets and/or exceeds the requirements of the American Petroleum Institute (API) and the European Automobile Manufacturers Association (ACEA), the company said.
LUKOIL said it developed the GENESIS lubricant product line following extensive R&D and its introduction in the UAE is in line with the company’s objectives of producing and marketing premium products, delivering value to its customers and contributing to environmental protection through lower carbon emissions.
LUKOIL’s GENESIS range of lubricants offers greater engine protection and significantly extends oil drain intervals, the company claims. LUKOIL says GENESIS has been approved by Porsche, BMW, Mercedes Benz, Volkswagen, General Motors and Renault. The product line also meets the requirements of most European, American, Japanese and Korean car manufacturers, it adds.
“Our operations in the region has been very encouraging. Since we partnered with Al Habtoor Motors in 2015, we have already captured 2% of the market share in the UAE,” said June Manoharan, managing director, LUKOIL Marine Lubricants (LML) DMCC. “This success is also mirrored in other GCC markets – Qatar where we have 7% market share, Bahrain and Oman with 3% of the market each, and Kuwait with 2%. With the introduction of this new range, we are now looking to double our market shares across the GCC in the next three years.”
The event was attended by LUKOIL officials including Zhuravskiy, Manoharan, William Gilbert Dsouza, sales director, automotive and industrial lubricants, Middle East & South Asia, LML DMCC, as well as executives from Al Habtoor Motors including Neil Coolledge, general manager.