Lynch to head Croda Energy Technologies’ global marketing
Croda International Plc announced the appointment of Fran Lynch as its new head of Global Marketing for the Energy Technologies business.
With extensive experience in developing marketing and digital strategies, customer segmentation and product development in multi-functional global teams within Blue Chip companies, Lynch will lead the marketing and digital strategy for the Energy Technologies business globally.
Energy Technologies creates and makes speciality chemicals and additives for the global energy market.
Lynch, a chemical engineer and chartered marketer, has spent her career in the chemical industry holding senior marketing positions at Johnson Matthey, AkzoNobel and, most recently, for Venator Materials Plc.
Based at the Global Headquarters of Croda International Plc in East Yorkshire, UK, Lynch will report to Renée van Schijndel, managing director, Energy Technologies.