Maruti Suzuki launches Ecstar, its global brand of lubricants, in India
Maruti Suzuki India Limited (MSIL), India’s largest passenger carmaker, launched Ecstar, Suzuki’s global brand of lubricants, coolant and car care products.
Initially, Maruti Suzuki plans to offer Ecstar to customers at its newly launched Nexa service workshops. Ecstar would then be offered at Maruti Suzuki’s full-service network of more than 3,000 workshops across India.
“On our journey of transformation we have been bringing a range of new models and technologies. To ensure optimum performance of these new technologies we are now bringing a range of Suzuki global engine oils and lubricants,” said Kenichi Ayukawa, managing director and CEO of Maruti Suzuki India Limited.
Maruti Suzuki said Ecstar products will be procured from selected local suppliers, who will undergo stringent tests to qualify their products under the Ecstar umbrella.
The range of Ecstar products will initially include injector cleaners, automatic transmission oils, underbody coat and screen wash. More products will be added to the Ecstar range in the future.
Ecstar, the brand of high-performance engine oil, coolant and chemical products, was launched by Maruti Suzuki’s Japanese parent Suzuki Motor Corporation (SMC) in 1984 in Japan. In 2015, Suzuki Motor Corp. started promoting Ecstar as a global brand. Currently, the Ecstar brand is widely marketed across Europe, America, Mexico, Australia and Southeast Asia.