India’s largest passenger car manufacturer Maruti Suzuki India (MSIL) introduced Ecstar, its global brand of engine oils, coolants and car-care products. Previously available at Nexa service workshops only, it will now be offered across all Maruti Suzuki Arena workshops across the country.
The range of Ecstar products will be procured from select local suppliers in India. These suppliers will undergo stringent tests to qualify their products to be included under the Ecstar umbrella.
The complete range of Ecstar products includes engine oils, coolants, injector cleaners, automatic transmission oils, car care products, and screen wash for the cars. More products will be added to the Ecstar range in India progressively.
Maruti Suzuki India has also introduced a new low-viscosity grade engine oil, 0W-16, under the Ecstar brand. The formulation blend of synthetic base oils and high-performance additives contributes to Ecstar’s superiority over ordinary engine oils. The low-viscosity engine oil can help reduce friction, leading to better fuel efficiency, as well as reduce CO2 emissions. Despite having a low-viscosity, the engine oil “ will also ensure engine durability,” the company said.
“At Maruti Suzuki, we believe in providing our customers with the best of technology and convenience. And to ensure optimum performance of Maruti Suzuki cars, we are now extending the Ecstar portfolio to Arena. Ecstar oil is a powerful lubricant that not only enhances the performance of vehicles, but its optimal lubricant formulation also offers outstanding engine protection, which results in the long life of the engine and improved fuel efficiency,” said Kenichi Ayukawa, managing director and chief executive officer of Maruti Suzuki India.
Ecstar, as a brand of high-performance engine oils and coolants and chemical products, was launched by Maruti Suzuki’s parent Suzuki Motor Corporation in Japan in 1984.
In 2015, Suzuki Motor Corp. promoted Ecstar as a global brand of high-quality products. Currently, the brand is widely marketed across Europe, the U.S., Mexico, Australia and Southeast Asia.