Max Energy Company Limited and Shell Brands International AG have entered into a license agreement that will introduce Shell-branded retail sites in Myanmar. The sites will be owned and operated by Max Energy Myanmar. The aim is to achieve a nationwide rollout of Shell branded retail sites in the next three years.
These sites will adhere to the highest standards in service, quality fuels and values of the Shell brand. Max will have all its fuel needs supplied by Shell International Eastern Trading Company (SIETCO), helping ensure security of supply and product quality.
“I am proud that we have entered into this agreement with Shell, the largest fuels retailer in the world. This will benefit Myanmar by raising the quality and standard of fuels and providing an unrivalled customer service and experience for people,” said U Zaw Zaw, Chairman, Max Myanmar Holding Co. Ltd.
“I am excited and proud that we are introducing Shell branded retail sites into Myanmar. This long-term agreement with Max Energy will provide the people of Myanmar with Shell’s high-quality fuels and lubricants, excellent customer service and a range of convenience products and services designed to meet the needs of busy motorists and other customers. We are pleased to be able to work with Max Myanmar Group, a conglomerate with strong corporate governance that is committed to transparency and accountability. I hope our customers will enjoy the experience of visiting a Shell branded petrol station,” said Yasuko Yoshida, country chair, Shell Myanmar.
Shell is the biggest single branded retailer and number one fuels retailer in the world with 43,000 sites in close to 80 countries serving 30 million customers every day. Opening new Shell branded sites in Myanmar is part of a wider strategy to bring Shell quality fuels and services to more people around the world and by partnering with strong local companies like Max Energy in Myanmar.
Max Myanmar Group of Companies was originally established as Max Myanmar Co., Ltd. in 1993. It started operations as an importer of buses, generators, earth-moving equipment and machinery. Through an aggressive growth strategy, the company expanded and diversified into civil construction, mechanical engineering, transportation, hotel and tourism, rubber plantations and banking. Subsequently, Max Myanmar Group of Companies was formed, comprising of seven independent entities, including Max Energy Co., Ltd.