Shrewsbury, UK-based Morris Lubricants, one of the largest independently owned oil blenders in Europe, announced that it has secured a new distributor in Kenya, following a big push by the company across West Africa.
The company now exports to more than 80 countries worldwide and is a well-known brand in Ghana, Nigeria, Sierra Leone and Mauritania.
“We have seen impressive growth in the last few years, and our overseas sales have certainly played a big part in that,” said Stephen Dawe, international business director at Morris Lubricants.
“We are opening up new territories and securing new business in countries that were notoriously difficult to break into in previous years,” he said.
“The key to our success is high quality. Consumers across the globe are looking for better lubricants, and when quality is the prime differentiator, pricing issues become less significant”.
Dawe said Morris Lubricants’ recent success overseas could be partly attributed to the launch of their latest Versimax brand of commercial vehicle products, together with the growth of new generation gas engine lubricants.