Morris Lubricants launches Versimax brand for heavy-duty diesel engine oils
Morris Lubricants has launched a new range of high-quality heavy-duty diesel engine oils.
The leading UK-based lube blender officially launched its Versimax brand, which comprises eight products, at the Commercial Vehicle Show in Birmingham. The name celebrates the versatility of the lubricants and their maximum quality.
“The Versimax range is something that we have been considering very carefully for a significant period of time,” said Craig Bastable, marketing manager. “The commercial vehicle sector is one in which we are very strong and have seen significant growth. Our aim is to continue to move forward in that sector and to help those businesses which find stocking a different oil for each vehicle a logistical nightmare.”
The Versimax brand has achieved a wide range of OEM approvals, enabling fleet operators maximum rationalisation potential, according to the company.
He said that while the Ring Free brand will still continue to exist for previous technology products, all products moving forward will come under the Versimax brand.
Morris Lubricants, which has been manufacturing lubricants in Shrewsbury since 1869, exports products to more than 80 countries, including Australia and New Zealand.