Motiva signs supply agreement with Global Partners to expand 76® brand in U.S. northeast
Motiva has entered the northeastern U.S. market through a supply agreement with Global Partners, a midstream logistics and marketing company that owns, controls or has access to one of the largest terminal networks of petroleum products and renewable fuels in the northeastern part of the United States.
Through strategically located supply points, Motiva will provide customers with reliable and flexible sources of supply to fuel the continued growth of Motiva’s 76® brand expansion as well as unbranded fuel sales in the northeast.
Through this supply agreement, Motiva has established a robust distribution network to this important region while creating significant opportunities to further grow the 76® brand.
“Marketers are looking for reliable supply and exceptional fuel brands, and Motiva consistently delivers both,” said Eric Lockwood, general manager of business operations for Motiva. “These newest supply points provide a ready supply to New England wholesalers, who have expressed an interest in the 76® brand.”
In addition to the terminalling agreement, which provides Global Partners with a number of reciprocal supply points at Motiva terminals in the southeastern U.S., Global has entered into a branding agreement with Motiva to rebrand certain retail sites to the 76® brand in 2018 with plans to continue expansion of the 76® brand as part of Global Partner’s growth strategy.
“Global invests in brands that provide a high-quality customer experience,” said Mark Romaine, chief operating officer of Global Partners LP. “Global looks to develop this type of strategic relationship with its business partners, and we look forward to working with Motiva in the growth of the 76® brand within our retail and terminal network.”
Along with the aggressive growth planned for the 76® brand, Motiva also has begun discussions with key unbranded fuel customers in the New England market. Motiva will begin posting pricing at unbranded racks in June 2018 and bidding for contracted business later this summer.
“Motiva has a proven track record for supplying unbranded fuels because we reliably provide quality products, timely delivery and competitive pricing,” said Chuck Sanders, commercial sales manager for unbranded fuels. “Through the supply agreement announced today, we can now provide the same excellent service and support to wholesalers in the northeastern region of the United States.”
Headquartered in Houston, Texas, Motiva refines, distributes and markets petroleum products throughout the United States. Motiva owns and operates North America’s largest refinery in Port Arthur, Texas with a crude capacity of more than 600,000 barrels a day. The company also operates the country’s largest lubricant plant. Under exclusive, long-term brand licenses with Shell and Phillips 66 (for the 76® brand), Motiva’s marketing operations support more than 5,000 retail gasoline stations. Motiva is wholly owned by affiliates of Saudi Aramco.
Waltham, Mass.-based Global Partners has about 1,500 retail locations, primarily in the Northeast. Global is also one of the largest distributors of gasoline, distillates, residual oil and renewable fuels to wholesalers, retailers and commercial customers in New England and New York.