Motul forges new partnership with Suzuki GB PLC
From January 1, 2018 Motul lubricants will become “officially recommended” for all automotive, motorcycling and marine models marketed by Suzuki GB PLC, a wholly-owned subsidiary of Suzuki Motor Corporation in Japan – one of the top 10 car manufacturers in the world and a global brand with production facilities in 23 countries and 45,000 employees.
The relationship between Suzuki and Motul has been in place for almost 30 years through MotoGP™ and the two-wheeled world. Now, a new link in the strong chain connecting the two companies has been added with the announcement of this new multi-year commercial agreement between Suzuki GB PLC and Motul.
Suzuki sales in the UK started in 1963, first with the importation of motorcycles and later, ATVs and marine engines and cars, including some well-known models such as the Swift, Swift Sport, Vitara and S-Cross. Suzuki’s marine engines are lubricated by Motul products as part of a long-standing agreement, and the new partnership now augments this existing agreement to cover all Suzuki vehicles sold through the GB network.
With Suzuki particularly well known for its Mini and Supermini ranges, but with models covering all types of usage from city driving to off-road, Motul’s extensive range of specialised products, including engine oils, gearbox lubricants and much more will be recommended and used for all Suzuki cars as well as its two-wheel, ATV and marine products.
Suzuki has a range of engine options which offer performance and efficiency – key watchwords for Motul and two of its core values – the latest being the introduction of the SHVS Mild Hybrid which is perfectly matched by Motul’s exclusive Hybrid 0W-16, the next generation of engine oils.
Suzuki Motor Corporation will celebrate it’s centenary in 2020, and Motul has been in the lubricant business for more than 160 years; innovating, performing and producing products for the people over the decades – common goals which bring companies together.
“Suzuki GB PLC chose Motul as their preferred automobile oil supply partner as we recognised that both companies shared a common commercial architecture, along with a passion and enthusiasm that sees each company excelling in their respective fields. This is a perfect fit for us, as this agreement now recognizes Motul as the official oil supplier for Suzuki car, bike, ATV and marine products in the UK. We’ve worked closely with Motul on various projects over the last 15 years and they’re a great bunch of people to deal with. We are very much looking forward to working with Motul and together, developing a robust business strategy that will prove beneficial for both parties, including our own dealer networks,” said Michael Le-Flay, Suzuki GB aftersales marketing manager.
“Few manufacturers have the length and strength of the collaboration between Suzuki in MotoGP and Motul. Over these last three decades, Suzuki’s engineers and Motul’s technical experts have forged a deep-seated understanding and symbiotic working relationship, developing the perfect oils, especially for Suzuki’s engines. We are looking forward to starting this new automotive commercial relationship in 2018 with Suzuki GB,” said Olivier Montange, Motul executive vice president, Zone EuroMed.
