July 03, 2020

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GS Caltex to collaborate with Naver Corp. in its digital transformation
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Photo courtesy of GS Caltex

GS Caltex, a subsidiary of GS Energy and a globally-recognized manufacturer and marketer of transportation fuels and other petrochemical products, has signed a memorandum of understanding (MoU) with Naver Corporation, which operates South Korea’s online platform, Naver, to help GS Caltex develop new business models to strengthen its digital competitiveness in a rapidly changing business environment.

GS Caltex has been pursuing a ‘digital conversion master plan establishment project’ for enterprise-wide digital conversion. The purpose of this project is to identify areas for improvement by using digital technology and to derive mid- and long-term digital conversion goals and roadmap. This business agreement with Naver is part of the effort to lay the groundwork for a digital transformation across the GS Caltex enterprise.

“We will continue to strive to strengthen our business competitiveness and provide various services for our customers through digital innovation activities,” the company said.

The two companies will discuss how to securely manage data from its Yeosu complex in South Korea and gas station mobility services in the cloud, using Naver Cloud.

“In particular, we are building a system to collect and manage electric vehicle (EV) charging and payment data in Naver Cloud in the first half of the year, and we are also considering starting tests for future mobility integration platforms. Electric vehicles and mobility can be a way to improve the management and convenience to users,” GS Caltex said in an announcement in its website.

In addition, GS Caltex will use the enterprise messenger Line Works, a communication and collaboration platform for business users by Works Mobile Japan Corp., to increase communication with its customers.

“We will discuss ways to improve convenience by accepting orders from customers and providing relevant information to customers. Line Works ranks first in the Japanese market for business collaboration tools. It provides various functions for collaboration such as information sharing and chatbots, and also has strength in the information protection area.”

Thirdly, GS Caltex said it will consider ways to automate existing simple repetitive tasks by utilizing artificial intelligence (AI) services in the business area.

“We plan to increase the efficiency of our employees’ work by recognizing letters written on paper documents and images, converting them to data, and using Naver’s search engine technology to search internal documents quickly and easily,”  the company said.

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