NCH Philippines, the local counterpart of U.S.-based NCH Corp. has transitioned into a more integrated company under a unified brand name. NCH is a provider of maintenance services and chemicals that focus on cleaning water, conserving energy and maintaining equipment for businesses.
In May, NCH launched its new brand identity, establishing six specialty business groups to replace its existing brands:
- Chemsearch focuses on cleaning and maintenance service of machine, equipment and facilities;
- Certified offers lubricants, greases, maintenance products and cleaners;
- ChemAqua provides water treatment products and program for cooling tower.
These three brands are now segmented into the six specialty groups according to specialty products and services, namely NCH Maintenance, NCH ChemAqua (Water Treatment), NCH Wastewater, NCH Lubricants, NCH Food Safety and NCH Agriculture.
“Many customers do not realize we own and market all of the different brands: Chemsearch, Certified, ChemAqua and Mantek. The consolidation will give our customers greater ease and efficiency in utilizing our various products and services to help them with their water, energy and maintenance programs,” said David Weiss, president and CEO of NCH Asia.
“Moving forward, by focusing on just one brand, NCH, we know we can make NCH great,” Weiss said.