Petro-Canada Lubricants has announced the launch of its new branding campaign for Proposed Category 11 (PC-11) heavy-duty diesel engine oils, in advance of the first allowable licensing date of December 2016. PC-11, which was split into two categories, has adopted the official nomenclature of API CK-4 and API FA-4. API CK-4 is an upgrade to the current API CJ-4 category and is backward compatible, while API FA-4 is expected to be recommended by diesel engine manufacturers for engines designed to meet more stringent greenhouse gas emissions requirements and cannot be used on older engines.
The Suncor company’s campaign is built under “The Tougher. The Better.” slogan. Suncor Energy is a Canadian integrated energy company based in Calgary, Alberta.
“Durability, strength and efficiency. These are the defining features of Petro-Canada Lubricants and how we position our PC-11 offer under The Tougher. The Better.,” said Howard McIntyre, vice president of lubricants for Suncor.
“We are scheduled to imminently reveal our PC-11-ready product line, which we believe is set to be the world’s toughest range of heavy duty engine oils. The Tougher. The Better. offers a clear statement of intent to our customers to show we’re PC-11-ready and committed to the changes ahead.”
The announcement of The Tougher. The Better. campaign follows the launch of Petro-Canada Lubricants’ PC-11 website, herecomespc11.com.