U.S.-based PetroChoice, headquartered in Fort Washington, Penn., has acquired Milwaukee, Wis.-based Badger Lubrication Technologies, Inc. PetroChoice, with 29 locations throughout the Mid-Atlantic, Midwest and South-East regions of the United States, is focused in acquiring best-in-class lubricant distributors to expand both its service offering, as well as its geographic footprint.
Badger Lubrication Technologies, Inc. is a high-quality full service distributor operating primarily in Wisconsin. The company provides a broad range of lubricants and specialty products for the passenger vehicle, commercial and industrial markets. Their distribution reach today covers much of Eastern and Southeastern Wisconsin and a small portion of Northern Illinois.
“Acquiring Badger expands our footprint in Wisconsin, and allows us to expand on our gains in the region around Milwaukee and Chicago,” said Regional Vice President (RVP) of PetroChoice’s West Division, Mike Havenga.
“Badger is a great family-owned company whose core values include a deep dedication to its employees, a commitment to building strong customer relationships and an unwavering focus on quality. This makes them a natural fit to grow with PetroChoice,” said Executive Vice President (EVP) of PetroChoice’s West Division Steve King.
The Halvorson Family will continue to be active in the company. Mavis Halvorson, the former CEO of Badger, will continue as a consultant with PetroChoice, while Nicole and Jeremy Halvorson will assume the roles of sales manager and facility manager respectively for the Milwaukee location.