- Refining & Marketing
PETRONAS launches Malaysia’s first mobile app for fuel payment
Malaysia’s first mobile app for fuel payment at the pump is now available at all PETRONAS stations in Klang Valley. It also officially announced its latest feature: Refer A Friend. The introduction of this feature allows Setel to further encourage adoption, while rewarding existing users for spreading the word of the app.
Every time a user’s unique referral code is used to register a new user and the new user buys a minimum of MYR30 (USD7.19) worth of fuel via the app at any Setel-enabled PETRONAS station, the referrer will earn credits for fuel. MYR5 (USD1.20) and MYR6 (USD1.44) respectively will be rewarded for the first and second referral and MYR7 (USD1.68) for the third referral onwards. The referred user will also get MYR5 (USD1.20).
“The introduction of the Refer A Friend feature is our way of giving back to our current users while encouraging more people to experience the convenience that Setel brings to refuelling. More than just an e-wallet for PETRONAS stations, the Setel app is changing what has always been accepted as the standard process when refuelling at petrol stations. With Setel, customers can enjoy a convenient retail and experience, faster fuelling, and richer loyalty proposition,” said Iskandar Ezzahuddin, chief executive officer of Setel.
Setel is part of PETRONAS Dagangan Berhad’s (PDB) initiative to engage the start-up communities in co-creating innovative solutions to enhance customer experience.
First launched in July 2018, Setel was developed to eliminate the pain points faced by car owners when refuelling, by integrating payment and loyalty benefits into one app. The convenience of paying at the pump through one’s mobile phone eliminates issues such as long queues. Furthermore, customers can avoid the MYR200 (USD47.96) hold incurred when using credit and debit cards by utilising the app’s e-wallet feature. All transactions are tracked, and convenient e-receipts allow for fuel receipts to be saved. Setel is integrated with the PETRONAS Mesra loyalty programme allowing users to earn Mesra points without needing to physically swipe their card.
“Setel was developed to provide a new retail on-the-go experience for consumers who demand a quicker, more convenient lifestyle; allowing them to move like never before. The support that we have received from the public has been very encouraging. As we continue to grow our presence in the country, we will continue to introduce more innovative features that are not only focused on fuelling at the pump, but also providing an enhanced end-to-end experience for our customers on-the-way, at, and after leaving the PETRONAS station,” Iskandar said.
Setel can now be used at all PETRONAS stations within the Klang Valley. The free app can be downloaded via the Apple App Store and Google Play Store.