PETRONAS Lubricants International partners with Goodyear Tires Italy
PETRONAS Lubricants International (PLI), the global lubricants arm of Malaysia’s state-owned energy company PETRONAS, has announced a major partnership with Goodyear Tires Italy. This collaboration will see PLI supply a range of high-performance lubricants and fluids to Goodyear’s expansive SuperService network, which consists of more than 330 tyre service centres across Italy.
The partnership strengthens Goodyear’s SuperService offering by incorporating PETRONAS’ Syntium lubricants for light vehicles, Urania Green for heavy-duty vehicles, and Tutela OM for transmissions and cooling systems. These products, designed to enhance vehicle performance while minimising environmental impact, represent PLI’s commitment to innovation and sustainability. Notably, the Syntium range will be distributed in Bag-In-Box (BIB) packaging, a practical and environmentally friendly solution that is 100% recyclable.
The partnership was officially announced at Goodyear’s SuperService Convention in Sardinia, held from 27-29 September. The event was a forum for discussing the future of the automotive industry and showcased the mutual commitment of both companies to driving innovation and delivering superior service to customers.
Ciro Lupo, business head for Italy & Africa at PLI, expressed excitement about the collaboration: “We are thrilled to partner with Goodyear Tires, a company that shares our vision for excellence and customer satisfaction. This partnership will allow us to further strengthen our presence in the Italian market and deliver the highest quality lubricants to consumers through Goodyear’s impressive network.”
Marco Prosdocimi, retail director of Goodyear Tires Italy, echoed this sentiment: “We chose PETRONAS Lubricants International as our partner for the SuperService network because they provide top-quality products that enhance vehicle performance. Their approach to multi-service solutions complements our strategy perfectly.”
In addition to supplying lubricants, PLI will provide SuperService technicians with training and education, ensuring they are well-equipped to offer customers comprehensive and reliable service. The technicians will also have the opportunity to visit PLI’s research and production facilities in Villastellone and the Global Research & Technology Centre in Santena, where they can see first-hand how PLI’s industry-leading products are developed.