Phoenix Petroleum expands retail network
Phoenix Petroleum continues to boost its retail network with a series of fuel station openings and upgrades on look and offerings. Halfway through 2018, more Phoenix PULSE Technology-powered stations continue to open in various strategic locations nationwide, bearing the new, sleek station
Leading independent oil marketer Phoenix Petroleum continues to strengthen its retail network as it accelerates its growth.
The Philippine-based company started the year strong with an increase in market share and 530 stations nationwide. New stations were opened early this year in locations such as Enrile Avenue, Tuguegarao; West Service Road, Muntinlupa City; San Pablo, Laguna; Mambaling, Cebu; Tanauan, Leyte; Magugpo East, Tagum City and the first Phoenix fuel station in Bohol in Tagbilaran.
Phoenix Petroleum has been aggressively expanding since its first station opened in 2005 in Davao in Mindanao, southern Philippines. In January, the company opened its 100th station that bears the new design – a clean, modern, and sleek look in keeping with its aspiration of becoming the next generation fuel company that caters to the needs of this generation’s drivers.
In February, Phoenix launched its Phoenix PULSE Technology, a fuel additive with advanced cleaning and protection properties for enhanced power and acceleration.
“We are enhancing our network, products, services, and promotions, all in support of our vision to be an indispensable partner to our customers. We are focused on delivering value and operational excellence as we aim to make Phoenix Petroleum a credible alternative to the bigger players,” said Chief Operating Officer Henry Albert Fadullon.
Phoenix Petroleum, established in 2002, was publicly listed in the Philippine Stock Exchange in July 2007 and has since grown to be a national brand from its humble beginnings in Davao. In just 15 years, Phoenix has expanded its network and portfolio from trading and distribution of refined petroleum products to terminaling and hauling services, selling and marketing of liquefied petroleum gas, bitumen, and convenience store retailing.