PLI and KENNOL introduce PETRONAS Syntium KENNOL to French market

PETRONAS Lubricants International (PLI) has announced a strategic partnership with KENNOL to introduce the new PETRONAS Syntium KENNOL product range to the French market. This collaboration aims to capitalise on KENNOL’s strong understanding of French retail channels and combine it with PLI’s technological expertise to gain a competitive edge in the automotive lubricant industry.

The PETRONAS Syntium KENNOL range will include 15 products designed specifically for the French market, targeted at a wide audience, including car owners and professional repair services. The products will be available exclusively in supermarkets, hypermarkets, and quick repair outlets, backed by a dedicated label design that enhances visibility on store shelves.

Giuseppe Pedretti, regional managing director, EMEA, for PLI, expressed optimism about the French market’s growth potential for this new product line. France represents an interesting market for PLI, and this partnership with KENNOL will allow us to strengthen our presence in the region with products that cater to the local market’s unique needs, he said.

Laura Monfrini, managing director at KENNOL, highlighted the strategic importance of the partnership. By aligning with PLI, we’re able to access advanced R&D resources, enabling us to bring new, innovative solutions to our customers in France, he said.

This collaboration is set to boost PLI’s and KENNOL’s commercial performance, with both companies anticipating strong market growth and increased customer engagement.