Episode 12: Diego Brodoni and Mario Montuori discuss Europe’s lubricants market landscape
Diego Brodoni, vice president/general manager for Valvoline Europe, discusses the dramatic changes in the lubricants market in Europe over the past 20 years, from product technology to supply chain, from sales channels to consumer behavior.
The market is moving fast, says Mario Montuori, regional technology manager, Europe, for Valvoline International. The need to get higher fuel efficiency, rather than lowering the emissions. This is what we see mainly in Europe, he says, considering how governments are focused on reducing the emissions of carbon dioxide, rather than nitrogen oxide. There is quite a fast change in technologies, he adds, to adopt to the new requirements.