Episode 26: David Barned on supply chain issues and post-Covid challenges

In Episode 26 of F+L Webcast, David Barned, senior vice president and general manager of the North American Business Unit of Master Fluid Solutions based in Perrysburg, Ohio, U.S.A., discusses supply chain issues during the Covid-19 pandemic and post-covid challenges.

David became senior vice president and general manager of the North American  Business Unit of Master Fluid Solutions in October 2021. He began his career with Master Fluid Solutions in 1992 as a training specialist, helping  implement the company’s pioneering fluid management protocols. After a decade as a  district manager in both Indiana and Texas, David was promoted to director of  Business Development, where he used his unique insight into the industry to drive growth.  In 2008, after two years working with the research and development team to transform Master Fluid’s metalworking fluid product line, David transitioned to global marketing, where he  became instrumental in shaping the Master Fluid Solutions brand into a worldwide leader.  Later on, he held positions as vice president of Global Marketing, global vice president of  Operations and Supply Chain, and general manager of the North American Business Unit.  

As senior vice president and general manager of the North American Business Unit,  David will continue shaping and executing strategies to further solidify Master Fluid  Solutions’ position as a global leader in metalworking fluid quality and innovation. 

David was active in the Asian Lubricants Industry Association (ALIA), where he served a two-year term as chairman of the Professional Development Subcommittee until 2022, when he had a global role at Master Fluid Solutions.