Home / FLD / RelaDyne adds Drydene to brand portfolio with acquisition

RelaDyne adds Drydene to brand portfolio with acquisition

RelaDyne adds Drydene to brand portfolio with acquisition
Photo courtesy of RelaDyne

RelaDyne announced that it has added Drydene to its portfolio of brands through the acquisition of Drydene Performance Products.

Drydene, a brand with a strong heavy duty and industrial products heritage dating back to the mid 1940’s, was relaunched by Drydene Performance Products in 2017. Drydene has since grown to become a national player with distribution across the country and a complete line of automotive, commercial, and industrial lubricants, including engine oils, diesel exhaust fluid (DEF), transmission fluids, grease, hydraulic and gear oils, racing oils, and metalworking fluids. Drydene is well known as the official motor oil and DEF of the World of Outlaws racing series, numerous drivers and race teams, the presenting sponsorship of DirtVision, and its entitlement of NASCAR’s Drydene 400 Cup race at Dover International Speedway.

“Everyone at Drydene Performance Products is thrilled to have the Drydene brand become a part of the amazing brands under the RelaDyne umbrella,” said Dave Klinger, president of Drydene Performance Products. “With RelaDyne’s growing number of locations and Drydene’s national distributor network, it is a tremendous opportunity to quickly get Drydene products to those customers who have been asking for it.”

Acquisition expands RelaDyne’s brand and product offering

The acquisition of Drydene and Drydene Performance Products will further expand RelaDyne’s brand and product offering. “The combination of the DuraMAX and Drydene brands into our product offering, distribution network, and strategic partners is a very powerful value proposition for the marketplace” said Dan Oehler, EVP of Marketing and E-Commerce for RelaDyne. “We look forward to a significant national presence for both RelaDyne brands.”

“Being able to add Drydene to our brand portfolio is a natural fit for RelaDyne,” said Larry Stoddard, president and CEO of RelaDyne. “Dave [Klinger] and the entire team at Drydene have been able to bring a brand, which had a unique and storied history, back to life through hard work, great service, and reliable products. We are excited to see Drydene grow across RelaDyne.”

Stephens served as the exclusive financial advisor to Drydene.