Reladyne’s DuraMax to supply oil to Take 5 Oil Change network
RelaDyne, Inc., which is headquartered in Cincinnati, Ohio, U.S.A., announced that its national automotive brand, DuraMAX, will supply oil to Take 5 Oil Change’s network of more than 750 company-operated and franchised locations across the U.S. through its direct footprint and trusted Associate Distributor Network.
The DuraMAX brand, which is owned by RelaDyne, is an automotive line of high quality vehicle maintenance solutions, including full synthetic, high mileage, and synthetic blend motor oils, antifreeze, filters, wiper blades, brake cleaners, power steering fluids, and more.
As part of the Driven Brands™ portfolio, Take 5 Oil Change®, known for its unique, stay-in-your car concept, was rated No. 1 in customer satisfaction for quick lubes by JD Power in 2022. It has been one of the fastest growing players in the oil change category across the U.S. and Canada.
“It is with great pleasure that we announce DuraMAX and Drydene oils will be featured in all Take 5 Oil Change® locations within the United States. This relationship further confirms RelaDyne’s ongoing strategy of the consolidation of the lubricant marketing channel. The capabilities, responsiveness, and national footprint of RelaDyne allows for flexibility to meet our customers’ ever changing requirements and ultimately drive profitability for our customers,” said Larry Stoddard, president and CEO. “This exciting opportunity to partner with the Take 5 Oil Change team to deliver and install both DuraMAX and Drydene products across the U.S. demonstrates that two growth driven teams working together can and will deliver an exceptional customer experience.”
“The entire team at RelaDyne is ecstatic for the conversion of U.S. Take 5 Oil Change® locations to DuraMAX oil,” said Dan Oehler, executive vice president of Sales and Marketing for RelaDyne. “Bringing the power of DuraMAX oil, marketing programs, and executional capabilities, including the DuraMAX DOLLAR$ and Warranty Programs provide customer retention and enhanced profitability to our business customers.”