- Refining & Marketing
Reliance and bp joint venture launch first branded station
Reliance Industries Limited (RIL) and bp’s fuel and mobility joint venture in India, Reliance BP Mobility Limited (RBML), yesterday launched its first Jio-bp branded Mobility Station at Navde, Navi Mumbai, Maharashtra. Working in a challenging pandemic-affected environment, Jio-bp is bringing a network of world-class Mobility Stations offering multiple fuelling choices to the customers. While reimagining mobility solutions in India, the Jio-bp brand is poised to provide an unmatched and distinctive customer experience. The existing network of over 1,400 fuel pumps will be rebranded as Jio-bp, presenting a new range of customer value propositions over the coming months.
India’s market for fuels and mobility is rapidly growing. It is expected to be the fastest-growing fuels market in the world over the next 20 years. Jio-bp Mobility Stations are designed to help meet this growing demand and are ideally located to suit customer convenience. They bring together a range of services for consumers on the move – including additivised fuels, EV charging, refreshments and food, and plan to offer more low-carbon solutions over time.
The joint venture is well-positioned to become a leader in fuels and mobility by leveraging Reliance’s vast presence and deep experience in consumer businesses across India, with its hundreds of millions of customers in Jio and Reliance Retail, and bp’s extensive global experience in high-quality differentiated fuels, lubricants, convenience and advanced low carbon mobility solutions.
Additivised fuel at no extra cost
Instead of regular fuels, Jio-bp Mobility Stations across the country will offer additivised fuel, at no extra cost. The fuel offering will contain internationally developed ‘ACTIVE’ technology, which forms a protective layer on critical engine parts to help keep the engines clean.
EV charging and battery swap stations
Jio-bp will also set up a network of EV charging stations and battery swap stations, at its Mobility Stations and other standalone locations – Mobility Points. The joint venture aims to become a leading EV charging infrastructure player in India.
Wild Bean Café
The heart of the convenience store offering is making refreshments available to customers who are on the move, through the Wild Bean Café. The 24×7 Shop has India’s largest retailer, Reliance Retail, as partner for daily need items, snacks and confectionery. Wild Bean Café, an international on-the-move brand by bp, will serve its signature coffee alongside a blend of regional and local fare including masala chai, samosa, upma, paneer tikka roll, and chocolate lava cake.
Express Oil Change
Jio-bp will offer a network of Express Oil Change outlets, in partnership with Castrol, at its Mobility Stations, providing free vehicle health check-up and free oil-change service through professionally trained experts. Every two-wheeler customer buying Castrol lubricant at the Express Oil Change outlets will be able to avail of the oil change service at no cost.
In addition to these new value propositions, Jio-bp ensures end-to-end automation backed ‘Quality & Quantity’ assurance, giving each customer full value for every rupee spent at Jio-bp Mobility Stations. To create unmatched customer experience, exciting new value propositions such as dynamic pricing, instant discounts, happy hour schemes, implementation of flexible and uniform digital payment across the network are also in the offing.