Russia’s LUKOIL has entered into a partnership with Al Mustaqbil Al Zahir Cars Trading (AMAZ) to distribute its extensive range of lubricant products in the United Arab Emirates (UAE).
LUKOIL produces 700 products with more than 1,000 international OEM approvals and endorsements, including Porsche, BMW, Mercedes Benz, Volkswagen, Ford, General Motors, Renault, Scania, MAN, Mack, Detroit Diesel, Cummins, Siemens, Wartsila, ZF, and several Japanese and Korean car makers.
The agreement between the two parties was finalised at the offices of LUKOIL Marine Lubricants DMCC, said the company in a statement. The event, presided by June Manoharan, managing director, LUKOIL Marine Lubricants DMCC, was attended by William Gilbert D’souza, LUKOIL sales director, Automotive Lubricants; Sandeep Malhotra, LUKOIL regional sales manager; Abdullah Ahmed Bahwan, executive director, AMAZ; Shyam Asnani, chief operating officer, International Business, AMAZ;
Paulo S Fernandes, vice president, International Business, AMAZ; and, Parvinder Singh, head of Lubricants Business, AMAZ.
“As the 21st-century consumers, governments and industries move towards advanced technology to achieve increased efficiency and reduced emissions, the role and scope of oil manufacturers changes and calls for huge R&D investments in new product developments,” said June Manoharan, LUKOIL’s regional head for Automotive Lubricants. “LUKOIL being a progressive organisation, has already kept itself ahead of the curve and developed an impressive range of synthetic products. The LUKOIL GENESIS products meet and exceed the stringent quality and high-performance standards set by the global industry organisations, API and ACEA. We are pleased to partner with AMAZ to market our GENESIS range and other motor lubricants in this highly sophisticated and competitive market.”
Abdullah Ahmed Bahwan, AMAZ executive director, said AMAZ was pleased to partner with LUKOIL, “a respected global brand, whose strategy for the region matches with ours. We want to bring high quality products and services to UAE consumers and continuously strive to provide best in class customer service.”
Al Mustaqbal Al Zahir Cars Trading is the official distributor of various automobile brands and automotive-related businesses in the UAE.
LUKOIL Group is one of the world’s largest vertically integrated private oil companies in terms of production, refining and marketing of petroleum products. The Middle East is a focus area for LUKOIL where it is invested in the upstream development projects in Iraq and is actively looking for opportunities in other GCC markets.
In 2005, LUKOIL Lubricants Company, a 100% subsidiary owned by LUKOIL Group, was formed. Today LUKOIL Lubricants Company manufactures more than 40% of all lubricants in Russia and continues to grow by expanding its footprint across global markets.