Shell and BMW partnership extended for motorsport innovation

Shell and BMW M Motorsport have announced the renewal of their longstanding partnership, reinforcing their collaboration in energy innovation and motorsport technology. The extended agreement will see Shell continue to support BMW M Motorsport’s factory racing programmes, including the World Endurance Championship and the International Motor Sports Association.

The partnership extends across major race series, with Shell Brands International AG remaining the official energy partner of BMW M Motorsport. Additionally, the two companies will continue to work together in GT3 racing, featuring prestigious events such as the Deutsche Touringwagen Meisterschaft (German Touring Car Championship) and the renowned Macau Grand Prix.

BMW M Motorsport will exclusively recommend Shell’s premium global products, including Shell V-Power, Shell Helix, and Shell EV Plus, further cementing their shared commitment to innovation in the energy sector.

BMW M Trackdays and R&D cooperation

As part of the renewed agreement, Shell will continue as the official partner of BMW M Trackdays, the annual festival held at the Nürburgring. This event provides BMW M enthusiasts the chance to experience Shell’s high-performance fuels in their own vehicles and test drive the latest BMW M models on track.

In addition to motorsport, Shell and BMW M Motorsport plan to expand their collaboration in research and development. Areas of focus include:

• Sustainable lubricants
• Bespoke E-Fluids for electric vehicles
• Advanced fuel and energy solutions for motorsport applications

Driving future innovation

Shell’s Vice President of New Business Development, Aysun Akik, commented: “Over the last decade, we have been pushing the boundaries together, pursuing excellence, delivering value, and ultimately celebrating successes in major race series all over the world. As the No.1 lubricants supplier for the past 18 years, Shell will continue to deliver quality solutions and together with BMW M Motorsports, help bring the pleasure of driving to customers globally.”

Franciscus van Meel, CEO of BMW M GmbH, said, The fact that we can look back on 10 years of collaboration is extraordinary – and I am very pleased that we are now reaching the next level together. In addition to close collaboration within our current racing programmes, the development of new future technologies in both the racing and series production sectors is crucial. As mobility and thus the entire automotive industry are changing rapidly, it requires partners who share our pursuit of innovation and perfection.