Shell and Maserati launch new exclusive co-branded motor oil
Shell and Maserati are introducing a brand new co-branded motor oil known as Shell Helix Ultra Maserati 10W-60, the only recommended engine oil on all Maserati’s 2018 models across the globe equipped with the V6 gasoline engine. This new product follows the previous Shell Helix Ultra Maserati 5W-40 for Maserati’s 2017 models.
This new co-branded motor oil is part of Shell’s on-going deal with Maserati as its exclusive lubricants supplier, which runs until 2020. Maserati’s 2018 cars (V6 gasoline engine) will get a first fill of the new product from the production lines in Modena and Turin, Italy. The product will also be available in the aftermarket at any one of the more than 450 authorized Maserati dealerships around the world.
“After the successful collaboration put in place for 5W-40, Maserati and Shell worked again together to develop a new co-branded motor oil specifically formulated and tested to optimize the power of our engines. Shell shares with us the same commitment to provide outstanding performances with passion for excellence and innovation, that’s why we chose their technical excellence for our cars,” said Rosberto Mcginnis, head of Maserati Parts & Service, Maserati Spa.
“This new product, combined with our renewed deal takes our collaboration with Maserati to the next level. Our new product gives Maserati’s customers access to a world-class co-branded product endorsed by Maserati Shell Helix Ultra Maserati, which ensures that Maserati’s customers continue to have their high-performance engines protected by high-quality motor oil featuring the latest in lubricants innovation, Shell PurePlus Technology,” Shell’s Global Vice President for Lubricants Key Accounts, Patrick Carre, said.
The fully synthetic premium engine oil is specially formulated to meet the engine requirements of Maserati’s engines. Shell Helix Ultra Maserati 10W-60 uses Shell’s gas-to-liquid (GTL) based PurePlus Technology base oil and is designed in collaboration with Maserati to meet the technical needs of their engines. The motor oil is formulated to further optimize the performance of Maserati engines by stabilizing lubricity under extreme temperatures and providing excellent oxidation protection.