Shell appoints GM for Mobility for Malaysia and Singapore

Shell has appointed Seow Lee Ming as general manager (GM), Mobility, for Malaysia and Singapore to lead the strategic development and growth of mobility in Malaysia and Singapore.

Ms. Seow joined Shell in 2003 and has held several global and regional leadership key roles. As the general manager of Global Key Accounts for Original Equipment Manufacturers (OEMs) in Asia, she led a team of global key account managers to service and grow the business partnerships with Shell’s prestigious customers.

She also led Shell’s China 2030 roadmap as general manager, Strategy and Business Development, for China/Hong Kong. In this role, Ms. Seow led a team of 53 marketing professionals that successfully transformed Shell’s digital and social media approach, built a premium brand, and developed effective business-to-consumer (B2C) and business-to-business (B2B) engagement activities.

“I am able to impact and add significant value to the growth of the company and the industry through my new role. As the world’s first mobility retailer, serving more than 30 million customers daily across the globe, we must evolve in a targeted manner to support future sectors.

“This entails accelerating the transition towards net-zero emissions by providing cleaner energy solutions grounded by our overall global aspiration.

“We will continue to transform and drive innovation to forge a sustainable and resource-efficient environment so that our customers can go well on their daily journeys,” she said.

Ms. Seow holds a first-class honours bachelor’s degree in chemical engineering from the University of Birmingham and a master’s in management studies from the Judge Business School of Cambridge University.