Shell Lubricants has launched a new grade of premium, semi-synthetic engine oil under the Shell Advance AX7 range in India. AX7 10W-30 is specially formulated for new powerful engines and modern bikes. The new product is in line with changing market trends. An increasing number of OEMs are looking to improve the fuel economy performance of their vehicles by using low-viscosity engine oils, the company says.
The product was unveiled in New Delhi by Mansi Tripathy, country head, Shell Lubricants India, and Danilo Petrucci, celebrated MotoGP Rider of the Pramac Racing team. The company says the event marked a reinforcement of Shell’s technical partnership with Ducati, which helps Shell meet and exceed customer expectations around the world. The partnership has been invaluable for the continued development of Shell Advance products in the most severe environments.
“The two-wheeler engine oil market in India is consistently growing at a healthy CAGR 7.2% as per a Kline & Company 2017 report. In line with this growth, we are committed to innovating using technology to not only meet the on-road challenges of bikers but also surpass their expectations. With the Shell Advance AX7 10W-30, we want to focus on providing powerful and exhilarating riding experiences to bikers,” said Tripathy.
“Indian consumers are becoming increasingly passionate about their bikes and are avid followers of global racing series such as Moto GP. By bringing a MotoGP rider to India for launching the AX7 10W-30, we are attempting to engage more closely with our consumers and offer products according to changing market dynamics and trends. Shell Advance is central to powering Ducati bikes on the track in extremely testing environments and this itself is a testament to its superior on-road performance,” added Gareth Flood, chief marketing officer, Shell Lubricants India.
Shell Advance AX7 10W-30 will be available in packs of 1 litre and 0.9 litre across India and will be sold in an innovative, convenient and attractive limited-edition pack.