Shell is bullish on Myanmar

Shell Lubricants entered Myanmar in 2013 and now has a 5% market share, according to Troy Chapman, Shellโ€™s executive director for Southeast Asia lubricants.

Growth in the use of lubricants in Myanmar is between 8 and 9% each year, according to Chapman. This is aligned with the Asian Development Bankโ€™s (ADB) 8% GDP growth forecast for Myanmarโ€™s economy, which the bank says will continue to expand at a robust pace โ€œon investment stimulated by structural reform and generally strong domestic demand.โ€

In comparison, global lubricant demand is expected to be flat, rising no more than 1 to 2% at most.

โ€œAs far as I know, Myanmar is importing 80 million litres each year. We have a 15% market share in Southeast Asia, and hope to achieve this in Myanmar too. We want one in six people who use lubricants to pick Shell,โ€ Chapman told The Myanmar Times.

In Myanmar, Shell is working with Que Holdings, a joint venture between TA Corporation from Singapore and TA Resources Myanmar, which has offices and warehouses in Yangon and Mandalay, a representative office in Nay Pyi Taw and authorized re-sellers in Kalay in Sagaing Region, Lashio in Shan State, and Myeik and Dawei in Tanintharyi Region.

Que Holdings distributes Shell Lubricants, AeroShell products and Continental Tires.

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