Shell Lubricants entered Myanmar in 2013 and now has a 5% market share, according to Troy Chapman, Shell’s executive director for Southeast Asia lubricants.
Growth in the use of lubricants in Myanmar is between 8 and 9% each year, according to Chapman. This is aligned with the Asian Development Bank’s (ADB) 8% GDP growth forecast for Myanmar’s economy, which the bank says will continue to expand at a robust pace “on investment stimulated by structural reform and generally strong domestic demand.”
In comparison, global lubricant demand is expected to be flat, rising no more than 1 to 2% at most.
“As far as I know, Myanmar is importing 80 million litres each year. We have a 15% market share in Southeast Asia, and hope to achieve this in Myanmar too. We want one in six people who use lubricants to pick Shell,” Chapman told The Myanmar Times.
In Myanmar, Shell is working with Que Holdings, a joint venture between TA Corporation from Singapore and TA Resources Myanmar, which has offices and warehouses in Yangon and Mandalay, a representative office in Nay Pyi Taw and authorized re-sellers in Kalay in Sagaing Region, Lashio in Shan State, and Myeik and Dawei in Tanintharyi Region.
Que Holdings distributes Shell Lubricants, AeroShell products and Continental Tires.