Shell launches advanced motor oil for peak performance
Photo courtesy of Shell

Shell launches advanced motor oil for peak performance

Shell Lubricants has expanded its Shell Helix Ultra passenger car motor oil range with three new products designed to meet the latest industry standards and automotive manufacturer requirements. Launched in Shanghai, Chibam these motor oils promise to deliver superior engine power, responsiveness, and fuel efficiency.

The new Shell Helix Ultra products boast significant performance improvements, enabling an increase in engine power by up to 1.8%, engine responsiveness by up to 3.4%, and fuel efficiency by up to 4%. Additionally, these motor oils are proven to maintain engine strength and power for up to 200,000 kilometres (km) under various driving conditions.

Jason Wong, global executive vice president of Shell Lubricants, emphasised the brand’s leadership in the passenger car lubricants market. “Shell Helix motor oil is the #1 global brand, and we have now raised the bar even further by launching these three new products. They reflect our ongoing commitment to innovation and technology leadership, enabling customers to unleash more power from their engines and achieve better fuel efficiency, offering them ultimate engine performance.”

The new additions include Shell Helix Ultra ECT C6 0W-20 and Shell Helix Ultra ECT C3/SP 0W-40, which will be available in China and Europe in the second and third quarters of 2024, respectively, before being rolled out to other markets. Shell Helix Ultra ECT C3/SP 0W-30 is already available in China and will launch in Europe in the third quarter.

These products utilise Shellโ€™s patented PurePlus Technology, a groundbreaking process that converts natural gas into Group III base oil.

Developed using Shellโ€™s Emissions-Compatible Technology (ECT) and ultimate active cleaning technology, these motor oils protect vehicle emission systems by keeping gasoline and diesel particulate filters clean, thus maintaining engine performance.

Endorsed by leading OEMs like BMW, Mercedes-Benz, and Volkswagen, Shell Helix Ultra products are also used by Shell’s motorsport partners, including Scuderia Ferrari, BMW Motorsport, Hyundai Motorsport, and Geely Group Motorsport.