Shell Lubricants India announced the appointment of Mansi Madan Tripathy as its new managing director. Tripathy, former CMO of Shell Lubricants, succeeds Nitin Prasad, who becomes chairman of Shell Companies in India effective August 1, 2016.

Tripathy brings with her 20 years of marketing, sales, insights and strategy experience. In her new role, she is responsible for leading all of Shell’s lubricants business activities in India, Bangladesh, Sri Lanka and Nepal.

Tripathy has been the architect of digital marketing and social media footprints for Shell Lubricants in India.

Her focus as managing director of Shell Lubricants India is to strengthen Shell’s presence in India, “delighting our customers and consumers and building an organisation that’s motivated and growing.”

Prior to joining Shell Lubricants, Tripathy’s experience spans across 17 years at P&G, in key positions like director for Global Male Grooming, P&G and Asia Pacific Head for Consumer and Market Knowledge. As part of her global leadership roles, she has worked across countries like Geneva, Singapore and Boston, working on diverse product categories, new initiatives and equity development of global brands like Pantene, Olay, Vicks, Gillette, Pampers, Whisper, Ariel and Tide.

Tripathy has a B. Tech degree in Electronics and Communication from the National Institute of Technology Kurukshetra and an MBA in Marketing from S.P. Jain Institute of Management & Research.