Shell Lubricants has retained its global market leading position in 2015 with an 11.6% market share, according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2016 report. This is the tenth consecutive year that Shell Lubricants has been named the number one global lubricants supplier.
Estimates by Kline & Company indicate that Shell sold between 4,400-4,600 kilotonnes of finished lubricants in 2015 – 36% in consumer automotive, 34% in industrial and 30% in commercial automotive sectors.
“In an environment where competition continues to be tough, this is a tremendous achievement for the Shell Lubricants business,” said Shell Downstream Director John Abbott. “Our success has been underpinned by our customer-focused approach, continuous product and service innovation, technology leadership, brand investment and a strong team. We have also consistently invested in upgrading and growing our world-class supply chain, to align with global demand patterns.”
The report further states that Shell Lubricants is the market leader in the Philippines (30%), Malaysia (27%), United Kingdom (18%) and United States (12%). Shell Lubricants is also the market leading international oil company in South Africa (20%), Thailand (18%), Canada (13%) and China (8%), the report says.