December 02, 2020

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Shell Lubricants still world’s number one, report says

Shell Lubricants still world's number one, report says
Photo courtesy of Shell Lubricants.

Shell Lubricants has retained its global market leading position in 2015 with an 11.6% market share, according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2016 report. This is the tenth consecutive year that Shell Lubricants has been named the number one global lubricants supplier.

Estimates by Kline & Company indicate that Shell sold between 4,400-4,600 kilotonnes of finished lubricants in 2015 – 36% in consumer automotive, 34% in industrial and 30% in commercial automotive sectors.

“In an environment where competition continues to be tough, this is a tremendous achievement for the Shell Lubricants business,” said Shell Downstream Director John Abbott. “Our success has been underpinned by our customer-focused approach, continuous product and service innovation, technology leadership, brand investment and a strong team. We have also consistently invested in upgrading and growing our world-class supply chain, to align with global demand patterns.”

The report further states that Shell Lubricants is the market leader in the Philippines (30%), Malaysia (27%), United Kingdom (18%) and United States (12%). Shell Lubricants is also the market leading international oil company in South Africa (20%), Thailand (18%), Canada (13%) and China (8%), the report says.

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