Shell Malaysia to pioneer Shell Lubricant’s venture in online marketing in Southeast Asia

Malaysia is pioneering Shell Lubricant’s online venture in Southeast Asia. Shell Malaysia Trading is the first to launch an official Shell online store on the e-commerce platform Lazada Malaysia, according to Shell Lubricants Executive Director of Southeast Asia and Oceania, Troy Chapman.

The move is aimed at ensuring that the “genuine” Shell Helix motor oil becomes more easily accessible to car owners across the country.

The online store is also offering engine oil service packages at selected authorised workshops in the Klang Valley and Johor. They will also have access to product technical support for their respective Shell Helix motor oil products. Car owners who purchase an engine oil service package from the online store will be contacted by an official Shell distributor to arrange their preferred service venue, date and time slot followed by a text confirmation via mobile phone.

“Today, we are proud to be the first oil and gas company in Malaysia to have an official presence on a leading e-commerce platform such as Lazada Malaysia.  This initiative would help expand our market coverage and reach significantly and complement our extensive brick and mortar network in this country, which has been built over the past 125 years,” Chapman said.

“This is a winning collaboration for Lazada and Shell that first and foremost, benefits the consumers as they now have unparalleled access to a wide range of official Shell Helix products via our platform. Brands such as Shell recognise the strategic importance of e-commerce in Southeast Asia and we look forward to working together with Shell in growing its online presence not just in Malaysia but across the region,” said Lazada Malaysia CEO Hans-Peter Ressel.