Shell signs distribution agreement with United Motors in UAE
Shell Markets Middle East Limited has signed an agreement with United Motors & Heavy Equipment (UMHE), a subsidiary of Darwish Bin Ahmed & Sons Group and one of the leading civil engineering and building construction contractors in the UAE, to be the official distributor of its industrial lubricants in Abu Dhabi and Al Ain, in the emirate of Abu Dhabi.
Abu Dhabi is the capital and the second-most populous city, after Dubai of the United Arab Emirates. It is also the capital of the emirate of Abu Dhabi. Al Ain is the fourth largest city in the United Arab Emirates, located in the Abu Dhabi emirate.
As part of the agreement Shell will supply top-quality lubricants products and solutions, catering to a diverse portfolio of industries ranging from industrial to manufacturing, oil & gas, construction, and power, to UMHE.
The signing ceremony was attended by Ali Al Janabi, country chairman of Shell Group of Companies in the UAE, Haytham Yehia, general manager of Shell Middle East, Abdulla Darwish Alketbi, group managing director, Darwish Bin Ahmed & Sons Group, and Afaf Al Kontar, chief operating officer, United Motors & Heavy Equipment.
“We are proud to partner with United Motors & Heavy Equipment as we look to expand our value proposition in the UAE’s capital and serve our customers efficiently and effectively. This partnership will allow us to meet the increasing demand for high-quality lubricants and enhance product accessibility for our growing customer base. We are confident that our partnership will further strengthen the availability of our premium quality products, and enable our customers to enhance efficiencies of their operations,” said Haytham Yehia, general manager, Shell Middle East.
“Shell is the number one global supplier of lubricants, and we are excited to kick-off this partnership as their official distributor in Abu Dhabi and Al Ain. Through this partnership, we will now have access to distribute a high-quality product portfolio from Shell’s lubricants, which we are confident will further enhance our distribution efforts in this market,” said Alketbi.
With UMHE’s strong local conglomerate footprint in the business-to-business industry, the partnership will play an integral role in bringing world-class products to these markets.