SI Group, a leading global developer and manufacturer of chemical intermediates, specialty resins and solutions, announced the implementation of a global brand transformation. The rebranding launch represents the convergence of SI Group’s rich history and tradition with a modern aesthetic that includes a new logo.
With more than a century of innovation and success, the distinctive new look is reflective of emerging global workforce trends, the company said.
“SI Group employees are energetic and passionate about creating solutions that address complex modern global challenges, like population growth, fuel efficiency, environmental preservation and energy conservation,” said Deb Patterson, vice president of human resources. “The enhanced brand unifies the values of both our existing and future talent pool.”
“The world is changing and we’re evolving with it,” said Frank Bozich, SI Group president and chief executive officer. “This rebranding effort is part evolution, part revolution, and aligns with our culture for attracting talented employees who will continue our legacy for providing solutions and value to our global customers.”
Originating from The Schenectady Varnish Company established in 1906, the SI Group name was created in 2006 to reflect the changing scope of an ever-growing worldwide marketplace. Today, SI Group includes 20 sites in 10 countries, including the U.S., Brazil, China, England, France, India, Korea, Singapore, South Africa and Switzerland, with more than 2,700 employees. SI Group is headquartered in Schenectady, N.Y., U.S.A.