Solutions for Industry Excellence in Fuels and Lubricants Through Partnership & Collaboration
Ahmad Adly Alias | Vice President Refining, Marketing & Trading Downstream Business, PETRONAS
As the world shifts into a low-carbon future driven by decarbonisation efforts, policies and stakeholder pressures, as well as technology, players in the fuel and lubricants industry need to collaborate, enhance pace and deliver solutions from the customers’ lens. Three driving forces that will shape fuels and lubricants solutions landscape and industry are:
- Energy transition and net-zero future: As the energy transition and decarbonisation continues and spreads to more countries and jurisdictions, the demand for more sustainable and low-carbon solutions are increasing. The fuels and lubricants industry is not going to be spared.
- Technology & innovation: We need to collaborate and capitalise on advanced technologies for consistent and efficient fluids’ solution and production.
- Shifting customer needs: Being customer-focused is even more critical now than ever. Solutions the industry will offer need to meet customers’ ever-changing needs. Capturing opportunities in the fuels and lubricants market by meeting the growing demand for sustainable solutions among our existing and potential customers is a sound business strategy to remain relevant in the industry.
