July 07, 2020

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Tata Motors announces its cutting-edge EV technology brand ‘ZIPTRON’
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Photo courtesy of Tata Motors

Tata Motors announced its state-of-the-art electric vehicle technology ‘ZIPTRON’, which will power a range of aspirational Tata Electric Cars, starting with a new launch in the fourth quarter of Fiscal Year 2020.

ZIPTRON, a soon to be introduced EV powertrain technology, is a building block towards Tata Motors’ consistent strive for commonality, to drive economies of scale and to make new technologies affordable for Indian consumers. It embodies distinctive characteristics: efficient high voltage system, zippy performance, long-range, fast charging capability, battery with a warranty of 8 years, and adherence to IP67 standard.

“We are proud to present this state-of-art technology brand – ZIPTRON, which has been designed in-house while utilizing our global engineering network. At the heart of our future EV line-up, this technology will deliver a thrilling driving experience to our customers aspiring to go-green. Rigorously tested across 1 million km, ZIPTRON technology is well-proven, advanced and reliable. With this technology, we hope to usher in a new wave of eMobility in India and accelerate faster adoption of EVs, supporting the Government’s vision,” said Guenter Butschek, CEO and managing director, Tata Motors.

ZIPTRON technology comprises of a highly efficient permanent magnet AC motor providing superior performance on demand. It also offers best in industry dust and waterproof battery system meeting IP67 standards. Further, ZIPTRON utilizes smart regenerative braking to charge the battery while on the drive.

With the launch of ZIPTRON, Tata Motors also rolled out the ZIPTRON Freedom 2.0 campaign. This campaign aims at highlighting how this technology breaks existing barriers and provides freedom from pollution, addresses range anxiety, and offers electrifying driving performance.

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